Courses - Business Financials
Duration: 2 day course
Target Audience: Sales and Marketing, Technical and Managerial staff
The aim for a company is to maximise shareholder wealth. The Business Financials is an excellent course which highlights how every step of the project definition and evaluation phases along with sales and marketing, ultimately affect the financial results. With this knowledge, all members in the decision making process can contribute towards the improvement of the company’s EVA and ROA. These are two key financial indicators viewed by external investors and market analysts which ultimately lead to the making of investment decisions in the share market, dictating share prices and in turn the company’s market capitalisation.
Business Financials brings awareness and understanding of the following topics:
- Business Financials Overview
- Financial Statements
- Analytical Methods of Assessment
- Ratio Analysis
- Project Influence on Financial Results (COGS, GM, R&D, SG&A, EBIT…)
- Return on Net Assets (ROA)
- Economic Value Added (EVA)

