Courses - Business Marketing
Duration: 2 day course
Target Audience: Sales and Marketing, Technical and Managerial staff
Marketing activities are the eyes and ears of the organization in the business world. Product development should be completely market and customer driven in order to reduce risk and increase the chances of product success. Product development decisions will ultimately be decided based on the future market forecasts of expected revenues and profit margins.
Business marketing brings awareness and understanding of the following topics:
Course Overview
- Marketing Overview
- Customer Value Creation
- Marketing Strategy
- Market Forces
- Marketing Plans
- The Global Market Environment
- Marketing Research
- Consumer and Business-to-Business Behaviour
- Market Segmentation, Positioning and Branding
- Pricing and Logistics
- Advertising
- Alliances and the Virtual Organization
- Business Ethics